What for is a good identity for a library and how to use it

Bratislava City Library

We started looking for a new way of visual communication. However, we realized that we cannot build a visual and communication identity if we do not have an organizational identity set up in the first place. Until now, after 6 months of discussions with the team, partners, users, and people who showed no interest in the library. What have we learned? Significant strategic contribution, which will try to illustrate with concrete results.