{"id":486,"date":"2021-06-07T20:58:14","date_gmt":"2021-06-07T18:58:14","guid":{"rendered":"https:\/\/infosonline.sk\/archiv\/events\/k-cemu-je-knihovne-dobra-identita-a-jak-na-ni"},"modified":"2021-06-19T18:52:53","modified_gmt":"2021-06-19T16:52:53","slug":"k-cemu-je-knihovne-dobra-identita-a-jak-na-ni","status":"publish","type":"mec-events","link":"https:\/\/infosonline.sk\/en\/events\/k-cemu-je-knihovne-dobra-identita-a-jak-na-ni","title":{"rendered":"What for is a good identity for a library and how to use it"},"content":{"rendered":"<p>Bratislava City Library<\/p>\n<p>We started looking for a new way of visual communication. However, we realized that we cannot build a visual and communication identity if we do not have an organizational identity set up in the first place. Until now, after 6 months of discussions with the team, partners, users, and people who showed no interest in the library. What have we learned? Significant strategic contribution, which will try to illustrate with concrete results.<\/p>","protected":false},"excerpt":{"rendered":"<p>Prezentuje: riadite\u013e Mestskej kni\u017enice v Bratislave. Za\u010dali jsme hledat nov\u00fd zp\u016fsob vizu\u00e1ln\u00ed komunikace. Uv\u011bdomili jsme si ale, \u017ee nem\u016f\u017eeme budovat vizu\u00e1ln\u00ed a komunika\u010dn\u00ed identitu, kdy\u017e nem\u00e1me nastavenou organiza\u010dn\u00ed identitu jako takovou. Te\u010f u\u017e ji m\u00e1me. Po p\u016fl roce diskus\u00ed v t\u00fdmu, s partnery, u\u017eivateli i lidmi, kter\u00e9 knihovna nezaj\u00edm\u00e1. Co n\u00e1m to dalo, k \u010demu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"mec_category":[],"class_list":["post-486","mec-events","type-mec-events","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/infosonline.sk\/en\/wp-json\/wp\/v2\/mec-events\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infosonline.sk\/en\/wp-json\/wp\/v2\/mec-events"}],"about":[{"href":"https:\/\/infosonline.sk\/en\/wp-json\/wp\/v2\/types\/mec-events"}],"author":[{"embeddable":true,"href":"https:\/\/infosonline.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infosonline.sk\/en\/wp-json\/wp\/v2\/comments?post=486"}],"wp:attachment":[{"href":"https:\/\/infosonline.sk\/en\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infosonline.sk\/en\/wp-json\/wp\/v2\/tags?post=486"},{"taxonomy":"mec_category","embeddable":true,"href":"https:\/\/infosonline.sk\/en\/wp-json\/wp\/v2\/mec_category?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}